Froomzblog: Technology’s Love-Hate Relationship with the Event Planning Industry

On dealing with everyone being accessible to everybody, anytime.

“In an industry that touts itself as being relationship-based (it is after all an industry all about “human connections”), technology has actually made the relationships less valuable because now EVERYONE can have access. Technology has democratized the industry on one hand and made it less human on the other. That’s an observation not a judgment.

That means that if a planner has nurtured some key relationships with venues, now EVERYONE can have access, all at the click of a few keys. The channel is now considerably more cluttered because the barriers to entry are lower and there’s no incremental cost to adding a few more venues to the RFP blast. Planners and suppliers are now both struggling with a cluttered channel.

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