In fact, before you begin to run down your event planning checklist, it’s very important to nail down this first line item:
“Determine the message of the event, how it will be delivered and what you want your audience to walk away with.”
How your message is delivered is critical to the success of your event. If you are planning a graduation ceremony, the message may be about looking towards the future and include a powerful visual message depicting images of an increasingly global economy to stoke the hopeful emotions of your audience. If you’re doing event planning for your company, you may want to deliver a more interactive message that prompts your audience members to have a firsthand experience with you and your product or services.