Generation Y expects a real ‘experience’ when they visit an exhibition. In addition to acquiring information, they want to be actively involved before, during and after the event. Participation, co-creation and being able to improve and develop themselves are vital to Generation Y and they also want to be certain that a visit will be worth their while.
Generation X also has specific demands with regard to event visits. They want to know what to expect in advance of their visit, and place great store in trust. They require transparent, honest information that is as personal as possible. Gen-Xers want to know exactly what they are paying for and what they will receive in return.