To not know your audience well is the biggest mistake you can make in event organising.
On the flip side, to drive the point home: to know your audience well is to set your event up for success.
Events are hard work, often endeavours fuelled by passion to get others excited about a cause, an activity, an interest, a business, or a movement. Think about it, why do you organise your events? Most, if not all of you, would agree that it comes back to being a people-centric affair – we organise events with others in mind, to inspire action, teach a skill, share knowledge, build a community, and so on.
Given the people-centric nature of events, it only makes sense that at every point of the event planning process, your target audience is kept in mind – their demographic, interests, motivations, and behaviour, so as to craft an event that will capture their attention and attendance.