Eventbrite: How to Gracefully Cancel an Event

From Eventbrite’s blog:

We all know that unforeseen circumstances can get in the way of an event. Maybe your venue cancels on you at the last minute, or bad weather puts your attendees’ safety at risk.

As part of Eventbrite’s customer experience team, I know event cancellations happen to the best of us. But when cancellations aren’t handled gracefully, we’ve had upwards of 50 attendees reach out to us for support — all for a single event! On the other hand, a well-done cancellation can actually showcase the integrity of your brand.

So what should you do when faced with the difficult decision to cancel an event? Here are some tips to help you turn an unfortunate situation into an opportunity to delight, and show above-and-beyond customer service.

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