Eventopedia: 5 Lessons The Olympics Can Teach EventProfs

The good, the bad, and the ugly from Rio offers lessons for event planners:

Even the Greatest Show on Earth has to concentrate on getting event marketing right, and – some would argue – that the 2016 Olympics in Rio has failed in respect to its destination marketing, which is an integral part of the Olympic event marketing. Indeed, Travel and Leisure CRM Finding Friday wrote a blog at the beginning of August claiming that Rio has “destroyed its own image and failed in destination marketing“, and it’s hard to argue when you see the number of empty seats in some of the Olympic stadia.

This entry was posted in Event Planning. Bookmark the permalink.