Some good tips here on how to get your event attendees talking about your event on social media:
¤ Make sure your company and event websites are responsively designed. Your websites are a principal means of promotion and should be as easily visible on any screen size from a small smart phone to an HD TV.
¤ Display your mobile social channels prominently on the event site.
¤ Integrate mobile social media channels with registration. Encourage attendee to share they registered on their social channels using automated tools to do so.
¤ Make sure your event app has strong integration with Facebook, Twitter, and Instagram. Event apps vary in quality and there are significant differences on how well they handle various social channels.